Which of the following is an effective way to build relationships with customers after a sale?

Sending periodic check-in messages to gauge satisfaction is indeed an effective way to build relationships with customers after a sale. This approach demonstrates that you care about their experience and are invested in their continued satisfaction with your product or service. Regular check-ins provide an opportunity to address any concerns and gather valuable feedback, which can enhance customer loyalty and encourage them to engage with your brand long-term. It also opens up the lines of communication, allowing you to offer assistance or additional solutions that may benefit them, reinforcing the relationship.

While offering a discount on their next purchase can create an incentive for repeat business, it does not foster a genuine connection or engagement. Requesting referrals immediately after the sale might put pressure on customers before they've had the chance to build confidence or satisfaction with the product. Avoiding further contact unless initiated by the customer can create a sense of neglect, leading customers to feel unvalued and potentially drifting away from the brand. Building relationships should be an ongoing process, and regular communication is key to nurturing that bond.