Which of the following best represents an effective strategy for addressing sales objections?

Listening actively and validating the prospect's concerns is a cornerstone of an effective strategy for addressing sales objections. This approach demonstrates empathy and shows that you value the prospect's perspective. By carefully engaging with the prospect's concerns, you create a space for open dialogue, which can foster trust and rapport.

Validating their feelings helps to mitigate any negative perceptions they might have, making them more receptive to your responses. It shows that you recognize their viewpoint, and this can dissolve tension and make it easier for them to communicate further. When you listen actively, you can uncover the root of the objection and tailor your response accordingly to address their specific needs or fears.

In contrast, ignoring the objection and redirecting the conversation often leads to frustration and can harm the relationship. Offering immediate discounts may seem appealing, but it can devalue your product and may not resolve the real concern behind the objection. Providing extensive technical details might overwhelm the prospect and divert from their actual concerns, rather than addressing what’s important to them.