Which of the following activities should you avoid during the connect phase of your inbound sales strategy?

During the connect phase of your inbound sales strategy, the primary focus is on establishing a relationship and building rapport with potential leads. This phase is about understanding their needs, interests, and pain points rather than directly pitching a product or service.

Offering a product demo at this stage may come across as intrusive or overly aggressive, as the lead has not yet had the opportunity to engage with you or express their specific interest in your offerings. Instead, it’s crucial to first listen, ask questions, and gather information that will allow you to tailor future interactions to better suit the lead's requirements.

In contrast, contacting inbound leads, introducing yourself to common connections, and leaving voicemails are all activities that contribute to developing a connection. These interactions allow for the opportunity to foster a relationship where the lead feels valued and understood, setting the stage for more in-depth discussions and eventually a product demo in later phases of the sales process.