What should you do before connecting with someone via social media?

Before connecting with someone via social media, offering them some value or assistance is a crucial step. This approach aligns perfectly with the principles of inbound sales, emphasizing the importance of nurturing relationships rather than solely pursuing transactions. By providing value upfront, you demonstrate genuine interest in the prospects' needs, establish credibility, and create a foundation for a more meaningful interaction.

When you offer assistance or share relevant insights, you position yourself as a resource rather than just another salesperson. This can lead to a more receptive mindset from the individual you’re connecting with, making them more likely to engage and respond positively to your outreach.

While determining their fit for your offering, confirming buying authority, and monitoring their online presence are all important aspects of understanding potential leads, these actions are more focused on analysis rather than fostering an engaging conversation. Offering value stands out because it directly addresses the prospect's needs and encourages an open dialogue, which is the essence of effective inbound sales communication.