What should a salesperson do if their website receives multiple anonymous visits from the same company?

When a salesperson observes multiple anonymous visits from the same company to their website, it's a strong signal that there may be interest from that organization. In this situation, reaching out directly to offer assistance can be highly effective. This proactive approach demonstrates initiative and allows the salesperson to engage with potential leads while they are in the preliminary stages of their buying journey.

By contacting the company directly, the salesperson has the opportunity to identify the needs and pain points of the potential buyers and to establish a relationship that could lead to further discussions. This direct engagement can also help clarify who the decision-makers are within the company and provide insights that could facilitate the sales process.

While improving lead-capture tools could be beneficial, it does not address the immediate opportunity to connect with an interested party. Monitoring the situation without taking action may lead to missed opportunities, and sending a LinkedIn invite may be less effective than directly calling to offer personalized assistance. Engaging directly can provide a valuable edge in establishing rapport and moving the conversation forward.