What is the purpose of offering free trials in the sales process?

Offering free trials serves an essential role in the sales process by allowing potential customers to experience the product firsthand without any financial commitment. This approach builds trust and lowers the barrier for entry, as interested buyers can evaluate the product's features, benefits, and overall value without feeling pressured to make an immediate purchase. By engaging with the product, prospects can better understand how it fits their needs, leading to more informed buying decisions. Providing a free trial helps in demonstrating the value and effectiveness of the product, ultimately increasing the likelihood of a sale once the trial period concludes.