What is an appropriate first step after generating initial interest from a lead?

After generating initial interest from a lead, running a connect call to solidify rapport is a highly effective first step. This interaction serves to build a stronger relationship with the lead, allowing for a deeper understanding of their perspective and needs. Establishing rapport at this stage helps to create a foundation of trust, which is essential for effective communication and successful sales interactions in the future.

During this connect call, you can engage the lead in conversation, listen to their thoughts and concerns, and ask open-ended questions that encourage them to share more about their challenges and goals. This not only demonstrates your genuine interest in their situation but also provides you with valuable insights that will guide your subsequent actions, including developing proposals or conducting needs assessments.

Creating a comfortable and open atmosphere enables leads to feel more at ease sharing their needs, paving the way for a more focused and tailored approach as you move further down the sales process. Overall, prioritizing rapport early helps capitalize on the initial interest and lays the groundwork for more in-depth discussions around solutions and proposals later on.