What defines an inbound lead?

An inbound lead is defined as a person who has engaged with your content and expressed interest in your offerings, typically by providing their information in exchange for something of value, such as a resource or a demo. This engagement process allows companies to nurture these leads through automated marketing and sales tactics, aligning with the inbound methodology where prospects seek out information and solutions actively.

Identifying oneself implies a level of interest and intention to engage further with the company, marking the distinction between an inbound lead and a general visitor who may not have any concrete intent or information shared. This allows for a more targeted approach in communication and conversion efforts.

The other choices highlight different scenarios that do not embody the concept of an inbound lead. An anonymous website visitor has not identified themselves, and therefore cannot be nurtured effectively. A person who buys a product without speaking to sales may indicate a strong buying intent, but this does not reflect the engagement characteristic of an inbound lead. Similarly, while a lead requesting a product demonstration suggests interest, it does not necessarily require them to have self-identified through prior engagement.