Upon receiving an inbound lead as a new IT equipment salesperson, if you find the person is a junior employee, what should you do?

When responding to an inbound lead, especially one who may hold a junior position, treating them the same way as you would treat your target persona is important for several reasons. Firstly, it's crucial to understand that even junior employees can influence purchasing decisions. They might provide valuable insights into their company's needs and can act as advocates for your solution when they communicate with decision-makers.

Additionally, approaching every lead with the same level of respect and interest fosters a positive experience, which can lead to referrals or future opportunities, even if the current contact isn't the final decision-maker. This approach aligns with the principles of inbound sales, which prioritize building relationships and understanding customer needs rather than merely qualifying leads based on their titles or roles.

The other options suggest either dismissing the lead or prematurely judging their potential based on their position. These approaches can close doors to valuable conversations and insights that could ultimately benefit your sales strategy and relationship-building efforts. By treating the junior employee as a key participant in the buying process, you create a more inclusive dialogue, potentially leading to better outcomes for both parties.