In which stage of the buyer's journey will an active buyer most often be found?

An active buyer is most often found in the consideration stage of the buyer's journey. At this point, the buyer is not only aware of their problem or need but is actively seeking solutions. During the consideration stage, potential buyers evaluate various options and alternatives, delve into product features, and compare different solutions that can meet their requirements. This is the stage where they begin to engage more deeply with content, such as case studies, product demos, and webinars, in order to make an informed decision.

The awareness stage is where buyers first realize they have a problem or need, but they are not yet evaluating specific solutions. The decision stage follows the consideration stage, where buyers make their final choice from the options they have evaluated. The term "inbound stage" is not typically used to describe a phase in the buyer's journey, as it refers more broadly to the marketing methodology rather than a specific stage in the journey itself.